We look forward to their strategic guidance and their support in expanding today’s circularity movement.” “GDTRE is aligned with Houdini’s mission for an uncompromising journey to a regenerative business. “We partnered with GDTRE because they share our brand values and have strong global expertise in building iconic brands,” said Eva Karlsson, CEO of Houdini Sportswear. He will work alongside co-founders Hanna Lindblad and Eva Karlsson and German evergreen investor JCK. GDTRE currently has investments in global brands including Eataly and Moncler. Giovanni Domenichini, who will join the Houdini board of directors, leads GDTRE, located in Bologna, Italy. Head of Brand and D2C Niclas Bornling, with a strong track record as a brand and marketing professional for key outdoor brands including Black Diamond and Salomon, will continue in his role, working alongside Andrea Tomasini, global wholesale coordinator, previously from Patagonia. She brings extensive international experience from premium outdoor and lifestyle brands such as Deckers Brands (UGG and Hoka) and Fjällräven. As part of this new partnership, GDTRE will bring financial resources and a proven track record to expedite Houdini’s journey towards a fully regenerative future and to drive innovation and change.Īs part of the expansion, Angelica Molin is joining the Houdini management team as head of ecommerce. GDTRE, an Italian family investment firm, will become one of four key existing shareholders helping to drive this expansion. STOCKHOLM (September 8, 2021) - Swedish sportswear brand Houdini, known for its firm commitment to circularity manufacturing and operational excellence, today announced it is expanding these global initiatives to engage with a broader scope of industry experts, brands and users. Get access to everything we publish when you
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